BASED IN MICHIGAN
WORKING WORLDWIDE
ENTREPRENEUR,
ILLUSTRATOR, TRADE
SHOW & EVENT MERCH
MASTERMIND
HI, I’M SARA
WESTMAN
PROUDLY FEATURED
Facilitating and overseeing the entire creative and developmental process of manufacturing trade show + event merch for clients spread across the firearm, aerospace, defense, automotive industries,
and everyone in between.
13
YEARS
EXPERIENCE
209+
PROJECTS
COMPLETED
1
SUPREME COURT
OPINION FEATURE
72%
DOGS
PET
9+
INDUSTRIES
SERVED
project highlights
FIREARMS POLICY COALITION GARLAND V. CARGILL
SUPREME COURT OPINION
SKILLS
Technical Illustration
Litigation Illustration
INDUSTRY
Firearms
Litigation
YEAR
2019 - 2024
Contracted by Firearms Policy Coalition and their team of powerhouse attorneys, I was tasked with the responsibility of visually explaining fire control groups and their function to our country’s Supreme Court.
NIGHTFORCE OPTICS
SOCOM CONTRACT WIN
SKILLS
Technical Illustration
PVC Patch Manufacturing
INDUSTRY
Firearms
Trade Show Merch
YEAR
2024
This project for Nightforce Optics is in commemoration of the limited release of their P-VPS clone rifle scope kit from their SOCOM contract win. The project was an enormous honor. Patches were given out during Shot Show 2024 and are currently available on their website for sale.
JACK CARR
RED SKY MOURNING PATCH
SKILLS
Technical Illustration
PVC Patch Manufacturing
INDUSTRY
Event Merch
Publishing
YEAR
2024
Patches are not limited to trade show swag grabs, in fact, I think that they offer an even wider opportunity to connect with customers and fans. Patches have a cult following - and including them in larger touch point pieces such as this media bundle for the release of Red Sky Mourning is a really genius move. Allow me explain why..
PRIMARY SERVICES
[1] TRADE SHOW & EVENT MERCH
• PVC patches & magnets
• enamel pins/coins/keychains
• (and anything else you can imagine)
Your brand’s products protect lives, push limits, and stand out in crowded markets. It’s only right that your branded merch should do the same. I specialize in high-detail PVC patches and other event merch built to impress, whether you're gearing up for a major trade show, building media bundles, or launching a new product your merch should reflect the same precision and pride as your brand.
I have earned a reputation for setting the bar in quality, detail, and durability, not just meeting expectations, but raising them. From logo patches to collector worthy representations of your product, I make sure your brand leaves a mark and stays out of the doom box.
I handle all of the microscopic, nitty gritty, borderline neurotic details so you don’t have to.
[2] TECHNICAL ILLUSTRATION
• editorial
• litigation
• instructionals
• catalog / packaging
Kitfox specializes in litigation and editorial illustrations that communicate with clarity, precision, and purpose. With over a decade in the firearms and defense industries, I bring subject-matter fluency to work that has reached the highest levels including the United States Supreme Court (Garland v. Cargill, 2019). I don’t simply depict; I strive to understand the subject matter and ensure the reader can do the same. And when a question goes beyond my depth, I tap into a trusted network of experts to ensure every illustration is both visually compelling and technically accurate.
[3] BRAND CONSULTING
• packaging
• brand ethos
• merch and apparel line development
Branding is where I got my start — and while logos matter, it’s the full brand feel that makes a lasting impact. Through fractional brand management and consulting, I help firearms industry startups build visual consistency, authenticity, and staying power from the ground up.
I’m selective about the brands I work with, but when the fit is right, I’m all in — offering candid, experienced input across identity, packaging, merch, and more. Think of it as having a brand mentor in your corner, without the full-time commitment.
THE ROSTER
Accuracy International
Aimpoint
Aridus Industries
AT Armor
B5 Systems
Bachstein Consulting
Beretta USA
B.E.Meyers
Black Rifle Coffee Company
Black Triangle Group
Blue Alpha Gear
Brownells, Inc.
Jack Carr USA
Kinetic Development Group
Langdon Tactical Technology
Law Tactical
Lionheart Industries
Nightforce Optics
Noveske Rifleworks
Overwatch Precision
Polymer80
Recoil Magazine
Reptilia Corp
Sage Dynamics
SilencerCo
Sons of Liberty Gunworks
Superior Defense
Tactical Solutions
Taurus USA
Timney Triggers
True North Concepts, LLC
U.S. Ordnance
Vickers Guide
VK Integrated Systems
Westman Precision Firearms
ZEV Technologies