Jack Carr: Red Sky Mourning

Guns guns guns guns - except when Jack Carr USA's awesome team reaches out..

I wish I had a freeze frame from the security camera in my office when the inquiry came through. I re-read the company line probably twenty times and then called my brother.. "TOMMY."

Patches are not limited to trade show swag grabs, in fact, I think that they offer an even wider opportunity to connect with customers and fans. Patches have a cult following - and including them in larger touch point pieces such as this media bundle for the release of Red Sky Mourning is really a genius move. It creates a sense of exclusivity to those who receive them, and that naturally creates a stir online. Just like this patch did when the lucky dogs receiving this bundle (Like Kerry Davis of Dark Angel Medical who I absolutely stole this photo from) start posting their loot.

This then drives people to the site to see if they too can get their hands on a Crossed Hawks patch and identify themselves as a true fan of the series. (They can!)

This was such a neat project to work on, and absolutely an honor to be involved in a Jack Carr project. If you haven't read the books I highly recommend them. I can't seem to put them down. 🤓

Let's work together. 🤘🏼